College helps small businesses get ahead online

Warwickshire College is helping small businesses to get the most out of being online, with a brand new course, run over three evenings

 

The course helps businesses to improve their company websites and position on internet search engines such as Google, Bing and Yahoo! This is known as Search Engine Optimisation (SEO).

 

Course tutor, Vernon Blackmore, who has many years’ experience running a local web design business, said: “This course is important for any company which would benefit from people being able to find them online. In challenging economic times, this is especially important for businesses as it makes their goods and services more easily found and therefore competitive.

 

“There are a number steps businesses can take to improve their online presence, without needing to be technical experts or web designers. Google uses over 200 criteria as it looks for the best possible search results for its users. Understanding the main factors and knowing what small changes to put in place can make a big difference to a business.”

 

This course starts at the end of February at the Leamington centre and runs for three hours a week, for three weeks, with a follow up session to assess how effective the changes have been. This non-technical course is aimed at small business owners, managers and administrators who want to learn how to get more out of their website.

 

For more information, call 01926 318034 or visit http://www.warwickshire.ac.uk/ and search for ‘SEO’.